AJ Access Platforms needed a brand specific microsite to help them leverage their position as one of the UK's leading distributors of Genie equipment.
Objectives of the project were to support the strategic relationship with Genie Lifts, increase opportunities for end user marketing (the company previously had a high focus on trade marketing), and to compete for a better share of brand and product related search traffic.
Solsoft web developers built the site with the end user in mind, creating a visually appealing site with an easy to use product finder and straightforward navigation for users who are unfamiliar with the product range on offer.
During the site build, we worked closely with the team at AJ Access to create a search advertising strategy for the site that would ensure the site received a large volume of relevant traffic while maximising conversions for site visitors to contacts and new business.
Post launch, Solsoft has provided an AdWords management service, ensuring that Google advertising campaigns are delivering value, performing within budget, and taking advantage of keyword opportunities, and holds a monthly meeting with the AJ Access management team to present performance reports, discuss analytics and ensure that website numbers are reflected in real world sales.
AJ Acess MD Tony Mort says "...new relationships and revenue opportunities, and a significant increase in sales of Genie products."